Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want

The #1 Book on Motorsports Marketing and Racing Sponsorships. Motorsports Marketing and Sponsorships provides comprehensive outline on how to secure and utilize racing sponsorships. It offers insights and advice from 30 professional racers and marketing executives on creating impactful sponsorship proposals and developing effective brand activation programs. Key learning areas include: Designing sponsorship decks and creating compelling proposals Discussing the return on investment (ROI) for sponsors Valuing tangible and intangible assets Creating potent social media and publicity campaigns Working with agents and agencies Producing Proof of Performance reports Understanding the distinction between advertising, marketing, and branding Becoming a successful brand ambassador Pricing sponsorships based on value, not costs This book features valuable contributions from Sponsorship Directors and Marketing Executives from prominent companies such as Monster, Rockstar Energy, Toyota, Ford, Chevrolet, and more. Additionally, it offers wisdom from professional racers like John Force, Brian Deegan, and Ken Block. It empowers readers to quantify their activities and develop a fair value proposition to attract brands to their racing programs.
ASIN: 0982879644
VSKU: PKV.0982879644.A
Condition: Acceptable
Author/Artist:Striler, Alex
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: It's been through some chapters of life! Expect visible wear—creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history.